Real situations, not abstractions
Questions about things you’re already doing, with no work experience needed.
Chapter Two · First Light
Every night ends.
Let’s find your daybreak.
Chapter One · The Crossroads
Lost at the crossroads?Daybreak is coming.
Career clarity for MENA youth, guided by Kai.
54
questions
~12
minutes
8
career clusters
4
dimensions of fit
Chapter Three · The Wrong Maps
Career tools were built for someone else.
- Built for Western job markets
- Assume years of work experience
- Measure interests, and nothing else
Tareeq starts from your reality.
Built for MENA
Your job markets, your universities, your family context. Not adapted from the West.
Free for everyone
Career guidance used to be a privilege. One assessment, open to all.
Four dimensions.
One honest map of you.
Curiosities
What captures your attention?
COperations
How do you naturally function?
ORewards
Why do you strive for success?
REcosystems
Where do you thrive?
E
Kai: You answer. I turn it into a map with no jargon and no scores without meaning.
TechnologyEngineeringScience/DataArts/MediaBusinessLaw/DiplomacyPeople/PsychologyEnvironment
More than a score.
Yours to use.
A clear compass, a practical report, and a summary you can share with the people helping you choose.
Example career compass
Operational archetype
The Catalyst
Top clusters
Technology92% fit
Arts / Media84% fit
Business71% fit
Drives you: ImpactThrives in: Dynamic teams
Career Compass
Your top clusters, archetype, and drivers at a glance.
Example narrative report
p. 2 of 6Why fast-moving worlds suit you
Your answers show a clear pattern: you commit deeply once something earns your attention, but rigid routines drain you. Careers that reward adaptability, including startups, product teams, and newsrooms, will keep you engaged far longer than roles built on repetition.
In your top cluster, Technology, that points toward roles like product management and developer relations rather than long-cycle maintenance work.
the 2am-project feeling? That’s this paragraph. · Kai
Narrative Report
What it means, in plain language, with real careers.
Layla’s Path
Example result · 17 · UAE
TechnologyArts/MediaBusiness
Archetype
Catalyst
Driver
Impact
Ecosystem
Dynamic
3 pages · download, print, or share with a link
Shareable Card
A 3-page visual summary for family and counselors.
You never read the map alone.
A real walk with Kai, from result to plan.
Your Catalyst result: want to see what it means for choosing a major?
Yes! I’m torn between computer science and business.
You don’t have to pick. Product roles blend both. Here’s your plan:
Example 2-week plan
- Watch: a day in the life of a product manager
- Try: redesign your school’s app as a mini project
- Meet: Amal, PM in Dubai, intro drafted
Compare CS vs BusinessShow me product roles
Three months later · example profile
Layla, 17
The Catalyst
Arts / Media+11 · 84
Product Design
91% fittold you the 2am feeling was data. · Kai
I knew I needed fast-paced environments. I just didn’t have language for it. Now I’m choosing with confidence.
Understand yourself.
Choose with confidence.
Free to start. No account needed to begin.
Ready when you are. The first question is the easiest one.
